For the most
part these reader interviews have been a failure. Public executions from
readers with a lust for blood. This one may be no different. Brendan Soulas
with the questions, Ryan Hardy at the ready.

Hardy image courtesy of here.
BS: As you have
ridden for both a corporate surf company and are now riding for solely
bodyboarding companies do you feel the sport has the capacity to break free
from the surf industry and into something that is new and fresh in itself?
Ryan Hardy: I
think that bodyboarding has already broken free from the surfing industry.
Not entirely but for the most part bodyboarders are now exposed to many
bodyboard-only labels in wetsuits, clothing, accessories and boards. The next
big question is will bodyboarding break free entirely and will it be able to
survive on its own? I'd like to think so, as would everyone else living
and breathing this sport.
BS: As you are
one of the most publicised bodyboaders in the sport, do you think that had you
had ridden for a bodyboard company during your blooming period and not
Billabong that the industry may have grown more?
Ryan Hardy: I
don't think it would have made a make or break impact. As you saw with guys
like Kingy, Toby, Thorto and Hughesy who went that way with Rejected but were
back to square one in a couple of years. I think to make a huge impact it
would take all the top guys to completely boycott their surf industry
sponsors and pool into bodyboard labels to really make an impact, and when it's
often the case that established riders are able to be fulltime professionals
because of these surf industry brands then you have to have a good hard think
about what you're risking by taking those sorts of gambles.

Hardy image courtesy of here.
BS: If you had
chosen a bodyboard only label would you have been financially able to push the
sport as much as you have?
Ryan Hardy: As I
explained in the last answer, because of my involvement with Billabong and
my other sponsors I was able to travel freely across Australia and abroad to
push myself and the sport which may not have been possible if it weren't for
their involvement over the years.
BS: Do you feel
that Chris White’s Tension series undermined the public opinion of the sport, as
in its immature and negative “skits” outweighed the positive aspects that he
filmed, such as tow out/in bodyboarding and new wave discovery?
Ryan Hardy: I
really have to step back and take a breath when I hear questions like these
mocking Whitey, who I have known as a good friend through bodyboarding since we
both started competing in our early teens. Beneath Tension, Whitey is one
of the most passionate, bodyboard crazed dudes I've ever met and in my lifetime
I know I will never see him degrade or undermine the image of bodyboarding. So
with that said, some people will watch pranks in videos and be disgusted and probably
turn it off but for a good majority of the young demographic they'll probably
think it's funny as shit, be blown away by the surfing and super amped on the
tech editing and sick music and be left feeling good about this sport that me
and my mates are into. Whitey is a fricken genius. I'm sure the parents will be
stoked to see how happy and excited they are with their lives out of school and
work. Sure they might get involved in some pranks themselves but what teenager
doesn't feel the urge to make a ruckus and make their friends laugh. Beats some
depressed runaway kid making his next break and enter for a rush with other
unfortunate friends that don't have bodyboarding in their lives to keep them
high and happy. Do you still care about Tension undermining our sport? I don't
and I never took it seriously anyway. Sorry, I’ll take another breath, next
question.
BS: And through
this public opinion has body boarding lost financial sponsorship that it could
have possibly could have otherwise attracted for tours etc?
Ryan Hardy: I’ll
let my last answer speak for this question. Tension has nothing to do with
undermining our sport or its sponsorship or lack thereof. Bigger issues come
into this topic of sponsorship for riders and events and the level of growth in
our sport. It's a numbers game of participants, sales, value for the dollar and
1+1 equalling 2. I'm not an economist so that's my simplified take on things.
Anyway, thanks
for the questions Brendan I hope these answers give you some insight to the bodyboarding
world from a pro’s perspective.
30-Nov-2009 11:37 PM
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